Hello.

This website is mostly about Ryan — click his name at the top to learn more about him and view his portfolio. If you’re here for Samantha (that’s me!) here’s some more information:

I’m an internationally accomplished professional with 20+ years of hands-on experience designing and delivering complex programs, operations, and client initiatives across global teams and partnerships. I lead with an entrepreneurial spirit and enjoy building relationships, processes, and teams from the ground up.

For over a decade, I served as Managing Director and co-founder of Percolate Galactic — an independent, award-winning global advertising agency, creative studio, and production house based in Jakarta, Indonesia and Singapore. There, I led multi-disciplinary teams to deliver work from concept to completion for world-renowned clients including Disney, Paramount, Google, Warner Bros. Discovery, Meta, and USAID, earning recognition from Sundance, SXSW, the Webby Awards, and the Shorty Awards.

Concurrently, I founded and ran Galaktik Good, a nonprofit that paired evidence-based social & behavior change communication (SBCC) with world-class creative strategy, delivering culturally resonant campaigns that reached millions and generated measurable social impact.

An AmeriCorps alum with a background in social work, I’ve championed Sexual & Reproductive Health & Rights (SRHR), social equity, and gender justice initiatives, building inclusive, high-performing teams and amplifying BIPOC and LGBTQI+ voices across sectors.

My journey — from helping to shape Southeast Asia’s creative economy to bringing my global insights back to Seattle — reflects a career defined by purpose, creativity, and impact. I'm currently applying that experience in my role as Strategy Director at The Vida Agency, where I design and manage data-driven campaigns for public and private sector clients across Washington State.

I occasionally provide freelance creative and strategic consulting services across multiple industries and sectors for select clients. Recent projects include work for GIPHY, Marvel, Ogilvy Paris, Global Alliance for Improved Nutrition (GAIN), and Grounded Solutions Network.

My resume is below, and a downloadable version is here. A curated selection of professional references is available for download here. For more information, collaboration requests, or to connect, you can contact me at samanthaj@ackson.info.

Samantha K. Jackson

JACKSON’S FANCY ICE CREAM
Creative Services Consultant

2023 - Present

PERCOLATE GALACTIC
Managing Director

2012 - 2023

samanthaj@ckson.info
(206) 369-8350
in/samanthakjackson
Seattle, WA 98118 USA

STRATEGY | MARKETING & ADVERTISING | BUSINESS DEVELOPMENT | CREATIVE PRODUCTION | OPERATIONS

Internationally accomplished professional with 20+ years of experience leading complex and high-impact strategy, operations, and client service across diverse global teams and partnerships. Leads with an entrepreneurial spirit and growth mindset to build programs and campaigns from the ground up, driving strategic initiatives for world-renowned global brands and organizations. Proven track record of success in building solid relationships, optimizing processes, and delivering results that exceed expectations. A visionary leader with a demonstrated ability to inspire teamwork while fostering a culture of collaboration and innovation. Recognized for advocacy and public speaking that amplifies underrepresented voices, drives equitable opportunities, and produces measurable impact across diverse sectors.

CAREER HIGHLIGHTS

Based in Seattle, WA, USA, I occasionally provide freelance creative and strategic consulting services across multiple industries and sectors for select clients. Recent projects include work for GIPHY, Marvel, Ogilvy Paris, Global Alliance for Improved Nutrition (GAIN), and Grounded Solutions Network.

THE VIDA AGENCY
Strategy Director

2024 - Present

Leads strategy, marketing, communications, and engagement for public and private sector clients across Washington State, applying human-centered design, social & behavior change (SBCC) methodology, and data-driven insights to deliver measurable outcomes.

  • Designed and led multi-phase, community-centered engagement campaigns for Puget Sound Energy (PSE) with Vietnamese-speaking, Spanish-speaking, and BIPOC young adult communities. Conducted digital surveys, in-person ideation sessions, and established community advisory groups to co-create campaigns that are culturally resonant and evidence-based.

  • Developed the inaugural five-year PSE × Seattle Sounders FC partnership plan, including strategy, visual identity, creative production, community activations, ticket distribution, and engagement planning for spokespeople. Established a model for long-term, high-impact partnerships with measurable ROI.

  • Directed the launch campaign for the UW Medicine Telebuprenorphine Hotline, a low-barrier addiction resource. Oversaw visual identity, creative production, and multi-channel out-of-home activations targeting high-risk areas. Campaign success prompted statewide expansion of the program.

  • Manages additional integrated campaigns for clients including Sound Transit, Seattle Public Utilities, King County Public Health, WA State Attorney General’s Office, and FIFA World Cup 2026, translating complex objectives into creative, measurable, and culturally relevant strategies.

  • Integrated cross-functional teams by bridging creative, data & research, and strategy functions, ensuring holistic campaign development where insights informed design and creative outputs were grounded in measurable objectives.

  • Spearheaded the selection, implementation, and adoption of company-wide project management tools, designing workflows and training staff to ensure consistent usage, streamlined operations, and cross-team alignment.

  • Leads cross-functional teams and collaborates with internal and external stakeholders to ensure alignment across brand messaging, community engagement, and mission-driven outcomes.

  • Applies data-informed decision-making to optimize audience targeting, media placement, and campaign performance while maintaining inclusive, equitable, and sustainable practices.

Led all aspects of operations and client engagement for the Sundance, SXSW, Webby, and Shorty-nominated, globally-recognized advertising agency, creative studio, and production house. Oversaw regional and worldwide design, film, animation, and creative marketing projects for prestigious clients, including Paramount, Warner Bros. Discovery, Disney, GIPHY, Meta, Google, Netflix, and more.

  • Built the creative studio and production house from the ground up, leading all operations, including project management, account management, and new business development.

  • Spearheaded the company's growth, driving 11+ years of consecutive year-over-year revenue growth and managing a multimillion-dollar budget with strategic rate-setting and forecasting.

  • Pitched and secured 30+ accounts, achieving a 75% repeat client rate through nurturing strong client relationships and delivering high-quality work that exceeded expectations.

  • Built, nurtured, and maintained positive relationships with executive and senior-level clients from highly-matrixed international brands, companies, and organizations.

  • Partnered with clients to deeply understand strategic objectives and brand guidelines, translating insights into creative briefs and actionable feedback. Ensured all creative outputs aligned with the brand's quality standards and achieved client goals through meticulous review.

  • Implemented workflow processes and project management tools to streamline operations. Built project schedules, maintained status reports, and proactively communicated with internal teams, vendors, and clients to drive on-time and on-budget delivery.

  • Commissioned to create a show for Cartoon Network & Max, managing work streams from concept through pilot.

  • Developed and executed an integrated, mixed-media advertising, social media, and influencer / KOL campaign to launch Netflix in Indonesia. Achieved #1 position as the most-used streaming platform in the country.

  • Led a 7+ year partnership with GIPHY, creating and managing 1K+ .GIFs and animated shorts. Received 18B+ views to date, ranking as a top-50 channel worldwide.

  • Championed diversity, equity, and inclusion (DEI) initiatives, resulting in a staff composition where 67% of staff were women or non-binary AFAB, 20% of staff identified as LGBTQI+, and 72% of staff were from marginalized ethnic groups.

  • Oversaw a diverse team of 40+ members, fostering an inclusive workplace culture and achieving a remarkable 92.5% employee retention rate.

  • Collaborated with stakeholders from various sectors to advocate for employment and business opportunities for creative sector workers and entrepreneurs, contributing to the growth of Indonesia's creative economy.

  • Recognized as the 1st certified B Corporation in Indonesia, prioritizing ethical entrepreneurship and sustainability practices.

  • Identified continuous improvements and diversified agency capabilities based on market trends to future-proof the business.

GALAKTIK GOOD
Executive Director

2012 - 2023

Established and led the organization to pioneer evidence-based social and behavior change communication (SBCC) initiatives combined with world-class creative strategy, running parallel to Percolate Galactic. Designed projects to align with the Sustainable Development Goals (SDGs) of gender equality, good health & well-being, reduced inequalities, and no poverty in the Global South.

ADDITIONAL EXPERIENCE

City of Seattle: Senior Grants & Contracts Specialist
Unreasonable Ventures: Social Enterprise Mentor
King County Superior Court: Guardian ad Litem
SafeFutures Youth Center (Greater Seattle): Program Director
YMCA of Greater Seattle: Program Coordinator
Domestic Abuse Women’s Network (Greater Seattle): Project Manager
YWCA of Seattle, King County, Snohomish County: Shelter Director
City Year Seattle / King County: Corps Member
HighScope Indonesia: Early Childhood Educator

EDUCATION

Antioch University (Seattle, WA): Race, class, and gender studies.
Seattle Central College (Seattle, WA): Coursework in social work and post-graduate studies for chemical dependency professional licensure.

PUBLICATIONS

Journal of Medical Internet Research - April  2023
Evaluating the Efficacy of a Social Media–Based Intervention (Warna-Warni Waktu) to Improve Body Image Among Young Indonesian Women: Parallel Randomized Controlled Trial
Body dissatisfaction is a global issue, particularly among adolescent girls and young women. Effective body image interventions exist but face barriers to scaling up, particularly in lower- and middle-income countries, such as Indonesia, where a need exists. We aimed to evaluate the acceptability and efficacy of Warna-Warni Waktu, a social media–based, fictional 6-episode video series with self-guided web-based activities for improving body image among young Indonesian adolescent girls and young women. We hypothesized that Warna-Warni Waktu would increase trait body satisfaction and mood and decrease internalization of appearance ideals and skin shade dissatisfaction relative to the waitlist control condition. We also anticipated improvements in state body satisfaction and mood immediately following each video.

JMIR Research Protocols - January  2022
A Novel, Scalable Social Media-Based Intervention ("Warna-Warni Waktu") to Reduce Body Dissatisfaction Among Young Indonesian Women: Protocol for a Parallel Randomized Controlled Trial
This paper describes the study protocol of a parallel randomized controlled trial to evaluate the effectiveness of Warna-Warni Waktu, a social media-based intervention that aims to reduce state and trait body dissatisfaction and improve mood among young Indonesian women aged 15-19.

HONORS & AWARDS

The Shorty Awards - May 2023
Unilever’s Warni-Warna Waktu
Percolate Galactic created a mixed-media behavior change intervention for Dove Self-Esteem Project, in collaboration with Girl Effect, called “Warni-Warni Waktu.” The project was recognized as a Nominee in the Social Good Campaign category of the 2023 Shorty Awards.

The Webby Awards - May 2022
MTV’s We Need to Talk
Percolate Galactic created an MTV animated series about navigating life's complexities in the digital era called “We Need to Talk.” The series was recognized as an Honoree in the Social Diversity, Equity & Inclusion category of the 2022 Webby Awards.

Sundance Film Festival - January 2022
Rendang of Death
Percolate Galactic’s original animated short, Rendang of Death, was selected for the prestigious 2022 Sundance Film Festival, showcasing Percolate Galactic's commitment to innovative storytelling.

SXSW Film Festival - April 2021
Rendang of Death
Percolate Galactic’s original animated short, Rendang of Death, was selected for the prestigious 2021 SXSW Film Festival, showcasing Percolate Galactic's commitment to innovative storytelling.

New York Festivals TV & Film Awards - April 2020
SAFE STEPS: Kids
Percolate Galactic led the creation of an animated series for Cartoon Network and the Prudence Foundation called SAFE STEPS: Kids, designed to help young people navigate first aid, road safety, and natural disasters. Starring We Bare Bears, The Powerpuff Girls, and The Amazing World of Gumball, SAFE STEPS: Kids was awarded a Bronze in the Social Good category at the 2020 New York Festivals TV & Film Awards.

Piala Citra - FFI Indonesia - December 2018
TERRORVISION 3000
Percolate Galactic’s animated short, TERRORVISION 3000, was nominated for Best Animated Film at the 2018 Piala Citra - FFI Indonesia awards, the Indonesian equivalent of the Academy Awards.

Campaign Asia-Pacific's 40-Under-40 - October 2018
Acknowledged as one of the top leaders in the APAC creative industry by Campaign Asia-Pacific, highlighting leadership and innovation.

SBCC Summit - April 2018
Keynote Panelist
Selected as a keynote panelist at the SBCC Summit, showcasing expertise in growing safe digital communities through evidence-based creative campaigns.

SOFTWARE SKILLS

Project Management: Asana ∙ Basecamp ∙ Scoro ∙ Trello ∙ Monday.com ∙ Frame.io ∙ Smartsheet ∙ MS Project ∙ Jira

CRMs: Salesforce ∙ NeonCRM ∙ Citywide Contract Management System (CCMS)

Asset Management: Box ∙ Dropbox ∙ Google Drive ∙ SharePoint ∙ OneDrive 

Accounting, Admin, & HR: FreshBooks ∙ QuickBooks ∙PeopleSoft ∙ BambooHR ∙ Gusto ∙ DocuSign ∙ Adobe Sign

Productivity & Collaboration: Google Workspace ∙ Microsoft 365 ∙ Slack ∙ MS Teams ∙Miro ∙Zoom ∙ Google Meet

Technical Development & Chatbots: TextIt ∙ Qualtrics ∙ Turn.io ∙ Chatfuel ∙ Squarespace ∙ Figma ∙ WordPress ∙ Shopify

Marketing & Social Media: Google Analytics ∙ Sprinklr ∙ Hootsuite ∙ Discord ∙ Sprout Social ∙ Mailchimp ∙ Constant Contact ∙ Typeform ∙ Canva

LANGUAGES

English: Native or bilingual proficiency. 
Indonesian: Full professional proficiency.
Malaysian: Limited working proficiency.